fb liker, with 500 million active users, is a powerful social media network that provides tremendous opportunities for businesses that use it well. To take your Facebook marketing to the next level, follow these tips from these highly respected industry professionals.
According to Jesse Stay, author of FBML Essentials and other Facebook books, one of the best things you can do is bring Facebook to your website, with a few simple lines of code. The easiest way to do this is by adding the Facebook Like Box to your website. It shows your Facebook page feed, pictures of people who are fans and the number of fans.
According to Chris Treadaway, co-author of Facebook Marketing: An Hour a Day, Facebook advertising is one of the most cost effective forms of advertising in Internet Marketing today. The ads are targeted, and reasonably priced for all sizes of businesses.
It’s easy to set up an ad on Facebook; just go to the ads section on Facebook and click on the “Create an Ad” button.
Once you have your Facebook ad ready to go, Dave Kerpen, author of Likeable Social Media: Marketing to Win in a Facebook World recommends that you set up the “Facebook’s ‘Friends of Connections'” option, ad targeting that allows your fans to be featured in your Facebook ads. You can do this under “Targeting” where you’ll see a place to display more details. In order to see this option, you have to be the admin of the Facebook Page.
People are social and love opportunities to get together, so why not have a “happy hour” on your Facebook wall? Instead of serving drinks, give your fans an opportunity to post their links on your Facebook wall. Michael Stelzner, founder of Social Media Examiner, also suggest luring people in by arranging to have an expert present who can answer their questions right on your Facebook wall.
People love videos, and the great thing about it is that anytime a non-fan watches your video, a button pops up suggesting that the person like your Facebook Page. According to Ekaterina Walter, Intel’s social media strategist, in order to take advantage of this feature you have to upload the video using the video tab inside of Facebook instead of embedding a YouTube video.
Anytime someone who is not a fan views your video on Facebook, they’ll see the Like button for your Facebook Page on the video screen in the upper left corner. This is a great way to get more exposure and gain new fans.